Society for Marketing Professional Services

Kara Fraser, President of the PRISM Group, is very active in the San Diego Chapter of SMPS.  Kara is certified as a CPSM through SMPS, and was  the president of the San Diego Chapter from 2001-2002.

The mission of SMPS is to enhance be the "go to" place for marketing and business development in the design and construction industry.  We enhance the marketing ability of its members to secure profitable work for their firms in the fields of architecture, engineering, planning, interior design, landscape architecture and construction management through monthly programs, educational workshops and networking opportunities.

Our involvement with SMPS has been incredibly rewarding. Like other organizations, you only get out what you put in, So, if you're already a member of SMPS, we encourage you to get involved!

Workshops

Kara Fraser has presented and coordinated many workshops for SMPS including:

• Achieving a 90% Win Rate

• Marketing Coordinator Workshop (Research, Market Planning, Proposals, Presentations) -  May 1999, 2000, 2001, 2002, 2003

• Marketing for the 21st Century

• Marketing Clinic for Technical Staff

• Creating Your Marketing Plan

• "Choreographing" Winning Presentations

• From Pixels to Print

• Media Relations

• Winning Proposals

• Marketing Research to Position Your Firm to Win

Upcoming workshop ideas include:

• CPSM Preparation Course - Market Research, Market Planning, Proposals, Presentations, Client Business Development, Promotions, Information/Organizational Management

Have other ideas?  Contact Kara at kfraser@prismonline.com.  We'd appreciate your input.

858- 551-6059 / 1-888-390-0186 or  kfraser@prismonline.com Copyright © 1997-2002 PRISM Group