Training
Most
firms that consistently win, don't just rely on one
or two business developers. Instead, these firms
make use of the contacts and relationships of their
technical staff. It takes a team approach to win 90%
or more of your proposals/presentations.
It
is fair to say that relatively few technical professionals
in the A/E/C industry attended a college or university
where "business development" appeared on the curriculum.
Since marketing wasn't taught in college, it is a skill
that most be honed on the job.
The
following programs can be tailored to your firm to ensure
your staff has the skills to bring in new business for
your firm:
-
Defining
Staff Marketing Roles
-
Marketing
For Technical Staff
-
Client
Relations During and After the Project
-
Marketing
in the 21st Century
-
Understanding
Client Needs
-
Winning
Proposals
-
Exceptional
Presentations That Win
-
Marketing
Strategy Development
-
Implementing
Your Marketing Plan
-
Achieving
a 90% Win Rate
-
Market
Research
-
Gathering
Intelligence on the Competition
We enjoy
presenting information related to each of our service areas. Please
email us kfraser@prismonline.com to request
a list of most recent topics.