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Marketing
Plan
Planning
is critical to the success of your marketing program.
Would you dream of building a hotel without first developing
a plan? Of course not! Yet, many firms in this industry
begin building a marketing program without a plan. The
most successful firms have a written marketing plan that
is continually updated.
Our
clients that follow a written plan realize faster and
stronger growth than those who just start marketing. For
example, an engineering firm we work with has been growing
steadily (even through the recession) since they developed
and implemented their marketing plan.
Click
here to learn how we can help you with your marketing plan implementation.
Key
Benefits
- Provides
focus. One of the most difficult
aspects in marketing is keeping staff focused on the
target. Opportunities arise which may or may not be
appropriate for the firm to pursue at any given time.
Evaluating those opportunities (go/ no-go decisions)
within the parameters of your firm’s plan is critical.
- Offers
a means to measure performance. Marketing
is an on-going, never-ending task. By having a written
marketing strategy, you have something to measure your
progress against. It will also provide the opportunity
to quickly adjust your firm’s tactics rather than waiting
until it is too late to make a change.
- Enables
your staff to work smarter, not harder.
Determining marketing tactics should be the
last step in your marketing planning process, not the
first. When this process is reversed, the "shot-gun"
approach is being implemented, resulting in wasted time
and money. Marketing tactics—which support the strategy—should
be the direct result of your marketing strategy.
Capabilities
The
PRISM Group can help you create a realistic marketing
plan. Typically, our services involve a half day
to full day workshop with key staff from your firm to
facilitate the development of your marketing plan.
We then develop strategies and tactics to achieve your
marketing objectives.
- Marketing
Plan Facilitation and Development
- Marketing
Program Evaluation
- Marketing
Goal and Objective Definition
- Marketing
Budget Preparation
- Strategic
Planning Facilitation
- Target
Market Identification
- Marketing Plan Implementation
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