Marketing Research and Leads Identification

No one has an unlimited budget for marketing.  To maximize your dollar, commit to marketing smarter by selecting better targets.  One of the best ways to pick better targets is to do some homework up-front to identify and qualify your best opportunities.

You can engage the experienced marketing and market research professionals of PRISM Group on an "as needed" basis, benefiting from their experience when you need it most. 

Key Benefits

• Increase Your Win Rate
• Maximize Your Marketing Dollar
• Free Up Your Staff's Time to Focus On Winning Real Opportunities

Capabilities

Market Research

One of the biggest challenges A/E/C firms have as we move into the new century is a transforming a reactive marketing program into a proactive program.  In the past, the majority of marketing decisions have been made based on something that has already happened.  

Firms that don't become more proactive will not survive in the 21st Century.  We can help you become more proactive by researching:

• Market Segments

• Geographic Areas

• Specific Client Groups

Leads Identification/Qualification

We can identify the major projects within your potential target market and provide you with contact names, phone numbers, anticipated RFP dates, project budgets and other positioning intelligence.  

We can also set up a meeting for your firm and even send you a meeting agenda and directions to get to the meeting.

Client Perception Surveys

Learn how existing, past and potential clients view your firm in the marketplace.  Identify your firm's strengths and weaknesses, learn how to better market to your clients, collect client quotes for use in project descriptions and resumes, and identify upcoming projects. 

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