Training
Most firms that consistently win,
don't just rely on one or two business developers. Instead, these firms
make use of the contacts and relationships of their technical staff. It takes a
team approach to win 90% or more of your proposals/presentations.
It is fair to
say that relatively few technical professionals in the A/E/C industry attended a
college or university where "business development" appeared on the
curriculum. Since marketing wasn't taught in college, it is a skill that
most be honed on the job.
The following
programs can be tailored to your firm to ensure your staff has the skills to
bring in new business for your firm:
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Defining Staff Marketing Roles
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Marketing For Technical Staff
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Client Relations During and After the Project
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Marketing in the 21st Century
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Understanding Client Needs
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Winning Proposals
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Exceptional Presentations That Win
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Marketing Strategy Development
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Implementing Your Marketing Plan
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Achieving a 90% Win Rate
-
Market Research
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Gathering Intelligence on the Competition
We
enjoy presenting information related to each of our service
areas. Please email us kfraser@prismonline.com
to request a list of most recent topics.
