Marketing Plan
Planning is critical to the success of your marketing program. Would you dream of
building a hotel without first developing a plan? Of course not! Yet, many firms in this
industry begin building a marketing program without a plan. The most successful firms have
a written marketing plan that is continually updated.
Our clients that follow a written plan realize faster and stronger growth than those
who just start marketing. For example, an engineering firm we work with has been growing
steadily (even through the recession) since they developed and implemented their marketing
plan.
Click here to
learn how we can help you with your marketing plan
implementation.
Key Benefits
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Provides focus.
One of the most difficult aspects in marketing is keeping staff focused on the
target. Opportunities arise which may or may not be appropriate for the firm to pursue at
any given time. Evaluating those opportunities (go/ no-go decisions) within the parameters
of your firm’s plan is critical.
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Offers a means to
measure performance. Marketing is an on-going, never-ending
task. By having a written marketing strategy, you have something to measure your progress
against. It will also provide the opportunity to quickly adjust your firm’s tactics
rather than waiting until it is too late to make a change.
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Enables your staff to
work smarter, not harder. Determining marketing tactics
should be the last step in your marketing planning process, not the first. When this
process is reversed, the "shot-gun" approach is being implemented, resulting in
wasted time and money. Marketing tactics—which support the strategy—should be
the direct result of your marketing strategy.
Capabilities
The PRISM Group can help you create a realistic marketing plan. Typically, our
services involve a half day to full day workshop with key staff from your firm to
facilitate the development of your marketing plan. We then develop strategies
and tactics to achieve your marketing objectives.
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Marketing Plan Facilitation and Development
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Marketing Program Evaluation
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Marketing Goal and Objective Definition
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Marketing Budget Preparation
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Strategic Planning Facilitation
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Target Market Identification
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Marketing
Plan Implementation
