Marketing Research and Leads Identification
No one has an unlimited budget for marketing. To maximize your dollar, commit to
marketing smarter by selecting better targets. One of the best ways to pick better
targets is to do some homework up-front to identify and qualify your best opportunities.
You can engage the experienced marketing and market research professionals of PRISM
Group on an "as needed" basis, benefiting from their experience when you need it
most.
Key Benefits
- Increase Your Win Rate
- Maximize Your Marketing Dollar
- Free Up Your Staff's Time to Focus On Winning Real Opportunities
Capabilities
Market Research
One of the biggest challenges A/E/C
firms have as we move into the new century is a transforming a reactive
marketing program into a proactive program. In the past, the majority of
marketing decisions have been made based on something that has already
happened.
Firms that don't become more
proactive will not survive in the 21st Century. We can help you become
more proactive by researching:
-
Market Segments
-
Geographic Areas
-
Specific client Groups
- Leads Identification/Qualification
We can identify the major projects within your potential target market and provide you
with contact names, phone numbers, anticipated RFP dates, project budgets and other
positioning intelligence.
We can also set up a meeting for your firm and even
send you a meeting agenda and directions to get to the meeting.
Client Perception Surveys
Learn how existing, past and potential clients view your firm in the marketplace.
Identify your firm's strengths and weaknesses, learn how to better market to your clients,
collect client quotes for use in project descriptions and resumes, and identify upcoming
projects.
"We
don't see things as they are; we see things as we are. "
- Anais Nin
