MarketingMD™

MarketingMD™ software provides marketing plan implementation management, business development/contact management, lead and proposal tracking, project and resume information management and proposal generation.

The purpose of MarketingMD™ is to help A/E/C firms to win more work by focusing marketing efforts and increasing their win rate. It also makes proposal efforts more effective and significantly reduces production time.

Marketing and Business Development

	Drives and monitors your marketing plan goals (for several profit centers/offices)
	Tracks action items related to marketing goals, client development, leads,proposals and projects
	Measures proposal to project success rate
	Manages contact information, including custom mailing lists
	Maintains teaming database (for both proposal primes and subs)
	Generates letters, faxes, transmittals from contact screen

Information Management

	Contacts (clients, consultants, vendors, competitors)
	Client references, including quality of reference
	Project information, including comprehensive descriptions
	Employee information, including specialty services of employee, education, security clearances, project experience
	Boiler plate text
	Graphics
	Easy to use flexible search feature to quickly find projects using unlimited search parameters

Proposal and Marketing Material Generation

	Automatically generate proposal documents using a variety of formats
	Generates custom resumes with tailored qualifications summary and project profiles for each proposal
	Builds resumes from project experience descriptions
	Incorporates an RFP requirement checklist
	Creates proposal kick-off report
	Design your own custom formats including corporate, SF 255/254, SF 330, etc.

MarketingMD™ was designed by Kara Fraser, a marketing professional with over 17 years of experience marketing in the design and construction industry and a win rate consistently higher than 90%