PRISM Group Principal is One of the First to Earn  "Certified Professional Services Marketer" Designation

San Diego, California. September 30, 1999

PRISM Group, a consulting firm specializing in helping design and construction firms to win work, today announced the firm's principal, Kara Jones Fraser, earned the designation "Certified Professional Services Marketer."

Kara is one of the first in the nation to earn the designation of “Certified Professional Services Marketer” from the Society for Marketing Professional Services.

The Certified Professional Services Marketer (CPSM) is recognized as an individual who has met a rigorous standard of experience and expertise in marketing professional services and who agrees to adhere to the ethics and responsibilities of the profession as outlined in the CPSM Code of Ethics. 

The CPSM program requires candidates to sit for an examination administered by an outside consulting firm that covers the following six domains of practice:

1.       Marketing Research

2.       Marketing Plan

3.       Client and Business Development

4.       SOQs/ Proposals

5.       Promotional Activity

6.       Information, Resource and Organizational Management

PRISM Group provides marketing expertise to planning, engineering, architecture, and construction firms through research, consulting, and other customized products and services. The firm is based in San Diego, CA.