Kara Fraser, CPSM, CPCM

Principal

Kara Fraser launched her marketing career in the design and construction community more than twelve years ago.  Prior to forming PRISM Group in 1995, Kara was the Vice President of a West Coast marketing consulting firm.  Her experience also includes serving as a branch director of marketing for Law Engineering and Environmental Services (1.5 years) and marketing manager for Kleinfelder, Inc. (7.5 years)  

Her Bachelor of Science degree is from San Diego State University in Business Administration with an emphasis in marketing.  She is a Certified Professional Services Marketer (CPSM) and a Certified Professional Consultant to Management (CPCM). 

Kara served on the consultant nominating committee for the City and County of San Diego for three years.  Additionally, she reviewed proposal/presentations for the Navy and many other developers and contractors.   

In 2001-2002, Kara was president for the San Diego chapter of the Society for Marketing Professional Services. In 1998, she was awarded the "marketer of the year" award from SMPS SD and in 2001 she was nominated as SMPS President of the Year.  Previous involvement includes chair of educational programs, chair of networking groups, webmaster for new chapter website, chair of job bank and committee member for scholarship review.

Accomplishments

	Assisted General Contractors to secure more than $450 Million in design/build IDIQs and delivery orders in the past 6 months (MACCs)
	Worked with a small construction firm to write its business plan which was successful in obtaining necessary bonding and capital.  Helped the same firm to secure $100 Million IDIQ for design/build construction
	Assisted a nation-wide engineering firm to win a contract valued at more than $20 million in fees—the largest engineering contract in the firm’s history
	Helped a West Coast construction management firm increase its win rate of 10 percent at the short-list stage to an impressive 100 percent in just three months!
	Led an architectural and planning firm to secure more than $8 million in fees in less than four months.
	More project specific wins...

 Speaking and Writing Credits

Featured columnist, San Diego Daily Transcript

American Institute of Architects

Society for Marketing Professional Services

Professional Environmental Marketing Association

SCORE

Architects Engineers Marketing Journal and PSMJ

Canadian Society of Marketing Professionals

Society of Design Administrators

In-house training seminars for many architects, engineers and contractors

858- 551-6059 / 1-888-390-0186 or  kfraser@prismonline.com Copyright © 1997-2002 PRISM Group