Client Surveys

Surveys are probably the most effective, yet overlooked, marketing tactic that any firm can implement. Existing clients are the best source to secure additional work and/or referrals. Therefore, understanding their expectations and perceptions of your organization and the services you provide is vital in the planning and execution of a successful marketing strategy for your firm.

Our approach is to conduct personal interviews with your past, present and potential clients. Personal, third party, interviews give your clients a confidential environment to be honest and provide constructive feedback about your firm. This technique also enables the interviewer to hear a participant's tone to better understand their response and ask important follow-up questions.

Conducting a Competitive Positioning Survey is a great example of a multi-purpose-marketing tactic. PRISM Group doesn't simply ask questions about the clients' perception of your firm. We use this opportunity to ask additional questions about your competition, upcoming projects, market trends and other issues in order to gather data essential to positioning your firm in the marketplace.

• Our findings are presented in a report including a summary of findings, recommendations and optional participant survey transcripts (with participant's permission).